Media planning and buying: principles and practice in the Indian context/

Míreanna Comhchosúla

• Media planning and buying: principles and practice in the Indian context /
  le: Arpita Menon, .
  Foilsithe: (2010)
• Media planning
  le: Adams, James R.
  Foilsithe: (1977)
• Media planning/2e
  le: Adams, James R.
  Foilsithe: (1977)
• Marketing and media studies
  le: Brunson,James L
  Foilsithe: (1984)
• Media handbook : a complete guide to advertising media selection, planning, research, and buying
  le: Katz, Helen E.
  Foilsithe: (2010)