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Media planning and buying: principles and practice in the Indian context/
| Prif Awdur: | |
|---|---|
| Cyhoeddwyd: |
New Delhi:
Tata McGraw Hill,
2010.
|
| Pynciau: |
| LEADER | 00431nam a22001577a 4500 | ||
|---|---|---|---|
| 020 | |a 978-0-07-014760-7 | ||
| 082 | |a 302.23 |b ARP-M | ||
| 100 | |a Arpita Menon. | ||
| 245 | |a Media planning and buying: principles and practice in the Indian context/ | ||
| 260 | |a New Delhi: |b Tata McGraw Hill, |c 2010. | ||
| 300 | |a 345p.; | ||
| 650 | |a Media planning | ||
| 650 | |a Media mix decisions | ||
| 650 | |a Media weights | ||
| 942 | |c BK | ||
| 999 | |c 49665 |d 49665 | ||