Arpita Menon. (2010). Media planning and buying: Principles and practice in the Indian context. Tata McGraw Hill.
Chicago Edition CitationArpita Menon. Media Planning and Buying: Principles and Practice in the Indian Context. New Delhi: Tata McGraw Hill, 2010.
Deismireacht MLAArpita Menon. Media Planning and Buying: Principles and Practice in the Indian Context. Tata McGraw Hill, 2010.
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