Παραπομπή APA

Arpita Menon. (2010). Media planning and buying: Principles and practice in the Indian context. Tata McGraw Hill.

Παραπομπή Chicago Style

Arpita Menon. Media Planning and Buying: Principles and Practice in the Indian Context. New Delhi: Tata McGraw Hill, 2010.

Παραπομπή MLA

Arpita Menon. Media Planning and Buying: Principles and Practice in the Indian Context. Tata McGraw Hill, 2010.