Arpita Menon. (2010). Media planning and buying: Principles and practice in the Indian context. Tata McGraw Hill.
Chicago ZitierstilArpita Menon. Media Planning and Buying: Principles and Practice in the Indian Context. New Delhi: Tata McGraw Hill, 2010.
MLA ZitierstilArpita Menon. Media Planning and Buying: Principles and Practice in the Indian Context. Tata McGraw Hill, 2010.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.