APA Edition Citation

Arpita Menon. (2010). Media planning and buying: Principles and practice in the Indian context. Tata McGraw Hill.

Chicago Edition Citation

Arpita Menon. Media Planning and Buying: Principles and Practice in the Indian Context. New Delhi: Tata McGraw Hill, 2010.

MLA Edition Citation

Arpita Menon. Media Planning and Buying: Principles and Practice in the Indian Context. Tata McGraw Hill, 2010.

Warning: These citations may not always be 100% accurate.