Integrated marketing communication in advertising and promotion/

Documenti analoghi

• Integrated Marketing Communication in Advertising and Promotion
  di: Terence A Shimp
  Pubblicazione: (2012)
• Advertising, promotion, and other aspects of integrated marketing communications /
  di: Shimp, Terence A.
  Pubblicazione: (2013)
• Advertising and promotion :an integrated marketing communications perspective/
  di: Belch, George E.
  Pubblicazione: (2013)
• Promotion management and marketing communication
  di: Shimp, Terence.A
  Pubblicazione: (1986)
• Advertising and promotion : an integrated marketing communications perspective /
  di: Belch, George E.
  Pubblicazione: (2012)