Integrated marketing communication in advertising and promotion/

Antzeko izenburuak

• Integrated Marketing Communication in Advertising and Promotion
  nork: Terence A Shimp
  Argitaratua: (2012)
• Advertising, promotion, and other aspects of integrated marketing communications /
  nork: Shimp, Terence A.
  Argitaratua: (2013)
• Advertising and promotion :an integrated marketing communications perspective/
  nork: Belch, George E.
  Argitaratua: (2013)
• Promotion management and marketing communication
  nork: Shimp, Terence.A
  Argitaratua: (1986)
• Advertising and promotion : an integrated marketing communications perspective /
  nork: Belch, George E.
  Argitaratua: (2012)