Integrated marketing communication in advertising and promotion/

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Bibliographic Details
Main Author: Shimp,Terence A.
Published: Andover: Cengage, 2010.
Edition:8th ed.;
Subjects:
Marketing communication
Advertising management
Sales promotion management
Marcom constraints
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Integrated marketing communication in advertising and promotion
by Shimp,Terence A.
Published 2012
Printed Book
Search Result 2
Integrated Marketing Communication in Advertising and Promotion
by Shimp,Terence A
Published 2012
Printed Book
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