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| LEADER |
00631nam a22001937a 4500 |
| 020 |
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|a 978-81-315-1652-2
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| 082 |
|
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|a 658.802
|b SHI-I
|
| 100 |
|
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|a Shimp,Terence A.
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| 245 |
|
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|a Integrated marketing communication in advertising and promotion/
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| 250 |
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|a 8th ed.;
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| 260 |
|
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|a Andover:
|b Cengage,
|c 2010.
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| 300 |
|
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|a 666p.;
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| 650 |
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|a Marketing communication
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| 650 |
|
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|a Advertising management
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| 650 |
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|a Sales promotion management
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| 650 |
|
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|a Marcom constraints
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| 942 |
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|c BB
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| 999 |
|
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|c 49627
|d 49627
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| 952 |
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|0 0
|1 0
|4 0
|6 658_802000000000000_SHII
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|9 62917
|a KU
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|d 2017-10-05
|g 575.00
|l 0
|o 658.802 SHI-I
|p MB07099
|r 2017-10-05
|y BB
|