APA Edition Citation

Shimp,Terence A. (2010). Integrated marketing communication in advertising and promotion (8th ed.). Cengage.

Chicago Edition Citation

Shimp,Terence A. Integrated Marketing Communication in Advertising and Promotion. 8th ed. Andover: Cengage, 2010.

MLA Edition Citation

Shimp,Terence A. Integrated Marketing Communication in Advertising and Promotion. 8th ed. Cengage, 2010.

Warning: These citations may not always be 100% accurate.