APA Edition Citation

Kotler,Philip, & Armstrong,Gary. (2014). Principles of marketing (15th ed.). Pearson.

Chicago Edition Citation

Kotler,Philip, and Armstrong,Gary. Principles of Marketing. 15th ed. Noida: Pearson, 2014.

MLA Edition Citation

Kotler,Philip, and Armstrong,Gary. Principles of Marketing. 15th ed. Pearson, 2014.

Warning: These citations may not always be 100% accurate.