APA Edition Citation

Chunawalla,S A, Kumar,K J, & Sethia,K C. (2011). Advertising: Theory and practice. Himalaya.

Chicago Edition Citation

Chunawalla,S A, Kumar,K J, and Sethia,K C. Advertising: Theory and Practice. Mumbai: Himalaya, 2011.

MLA Edition Citation

Chunawalla,S A, et al. Advertising: Theory and Practice. Himalaya, 2011.