Pride, W. M., & Ferrell, O. C. (2010). Marketing: Planning, Implementation,and control. Cengage Learning.
Chicago Edition CitationPride, William M., i O C. Ferrell. Marketing: Planning, Implementation,and Control. New Delhi: Cengage Learning, 2010.
Cita MLAPride, William M., i O C. Ferrell. Marketing: Planning, Implementation,and Control. Cengage Learning, 2010.
Atenció: Aquestes cites poden no estar 100% correctes.