Stone, M. A., & Desmond, J. (2011). Fundamentals of Marketing. Routledge.
Chicago Edition CitationStone, Marilyn A., and John Desmond. Fundamentals of Marketing. London and New York: Routledge, 2011.
MLA Edition CitationStone, Marilyn A., and John Desmond. Fundamentals of Marketing. Routledge, 2011.
Warning: These citations may not always be 100% accurate.