Kotler, P. (2016). Marketing Mangement (15th Ed.). Pearson.
Chicago Edition CitationKotler, Philip. Marketing Mangement. 15th Ed. Noida: Pearson, 2016.
MLA Edition CitationKotler, Philip. Marketing Mangement. 15th Ed. Pearson, 2016.
Warning: These citations may not always be 100% accurate.