APA Edition Citation

Keegan, W. J., & Naval K Bhargava. (2011). Global marketing management (7th ed.). Pearson.

Chicago Edition Citation

Keegan, Warren J., and Naval K Bhargava. Global Marketing Management. 7th ed. Noida: Pearson, 2011.

MLA Edition Citation

Keegan, Warren J., and Naval K Bhargava. Global Marketing Management. 7th ed. Pearson, 2011.