Keegan, W. J., & Naval K Bhargava. (2011). Global marketing management (7th ed.). Pearson.
Čikaški stil citiranjaKeegan, Warren J., i Naval K Bhargava. Global Marketing Management. 7th ed. Noida: Pearson, 2011.
MLA način citiranjaKeegan, Warren J., i Naval K Bhargava. Global Marketing Management. 7th ed. Pearson, 2011.
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