Marketing analytics :data-driven techniques with microsoft excel/

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Detalhes bibliográficos
Autor principal: Winston, Wayne L.
Publicado em: New Delhi: Wiley, 2014.
Assuntos:
Marketing research
Electronic spreadsheets.
EXCEL.
Marketing.
Datenanalyse.
Acesso em linha:http://www.wiley.com/WileyCDA/WileyTitle/productCd-111837343X.html

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