APA Edition Citation

Schiffman,Leon G, Wisenblit,Joseph, & Ramesh Kumar,S. (2015). Consumer behaviour (11th ed.). Pearson.

Chicago Edition Citation

Schiffman,Leon G, Wisenblit,Joseph, and Ramesh Kumar,S. Consumer Behaviour. 11th ed. Delhi: Pearson, 2015.

MLA Edition Citation

Schiffman,Leon G, et al. Consumer Behaviour. 11th ed. Pearson, 2015.

Warning: These citations may not always be 100% accurate.