Assael,Henry. (2011). Consumer behaviour and marketing action (6th ed.). Cengage.
Chicago ZitierstilAssael,Henry. Consumer Behaviour and Marketing Action. 6th ed. Andover: Cengage, 2011.
MLA ZitierstilAssael,Henry. Consumer Behaviour and Marketing Action. 6th ed. Cengage, 2011.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.