APA Edition Citation

Assael,Henry. (2011). Consumer behaviour and marketing action (6th ed.). Cengage.

Chicago Edition Citation

Assael,Henry. Consumer Behaviour and Marketing Action. 6th ed. Andover: Cengage, 2011.

MLA Edition Citation

Assael,Henry. Consumer Behaviour and Marketing Action. 6th ed. Cengage, 2011.

Warning: These citations may not always be 100% accurate.