Hoyer, W. D., & MacInnis, D. J. (2010). Consumer behaviour: A marketer's tool. Cengage Learning.
Chicago Edition CitationHoyer, Wayne D., and Deborah J. MacInnis. Consumer Behaviour: A Marketer's Tool. Australia: Cengage Learning, 2010.
MLA Edition CitationHoyer, Wayne D., and Deborah J. MacInnis. Consumer Behaviour: A Marketer's Tool. Cengage Learning, 2010.
Warning: These citations may not always be 100% accurate.