Kotler, P., & Keller, K. (2014). Framework for marketing management (5th ed.). Pearson Education Asia.
Chicago Edition CitationKotler, Philip, i Kevin Keller. Framework for Marketing Management. 5th ed. Delhi: Pearson Education Asia, 2014.
Cita MLAKotler, Philip, i Kevin Keller. Framework for Marketing Management. 5th ed. Pearson Education Asia, 2014.
Atenció: Aquestes cites poden no estar 100% correctes.