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The Construction of English : Culture, Consumerism and Promotion in the ELT Global Coursebook /
"This book takes the view that ELT global coursebooks, in addition to being curriculum artefacts, are also highly wrought cultural artefacts which seek to make English mean in highly selective ways and it argues that the textual construction (and imaging) of English parallels the processes of c...
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| Format: | Printed Book |
| Udgivet: |
Houndsmills, Basingstoke, Hampshire ; New York, NY :
Palgrave Macmillan,
2010.
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| Fag: | |
| Online adgang: | https://www.loc.gov/catdir/enhancements/fy1609/2010042578-b.html https://www.loc.gov/catdir/enhancements/fy1609/2010042578-d.html https://www.loc.gov/catdir/enhancements/fy1609/2010042578-t.html |
| LEADER | 01677cam a2200217 i 4500 | ||
|---|---|---|---|
| 020 | |a 9780230222588 | ||
| 082 | 0 | 0 | |a 428.24 |b GRA-T |
| 100 | 1 | |a Gray, John, | |
| 245 | 1 | 4 | |a The Construction of English : |b Culture, Consumerism and Promotion in the ELT Global Coursebook / |
| 260 | |a Houndsmills, Basingstoke, Hampshire ; |a New York, NY : |b Palgrave Macmillan, |c 2010. | ||
| 300 | |a xi, 218 pages ; | ||
| 505 | 8 | |a Machine generated contents note: -- Acknowledgements -- Introduction -- Culture and English Language Teaching -- Describing and Analyzing ELT Coursebooks -- Representational Repertoires 1: Streamline Connections and Building Strategies -- Representational Repertoires 2: The New Cambridge Course 2 and The New Edition New Headway Intermediate -- Production and Regulation of Content -- Consumption of Content -- Future Directions -- Conclusion -- Appendices -- Notes -- Bibliography -- Index. | |
| 520 | |a "This book takes the view that ELT global coursebooks, in addition to being curriculum artefacts, are also highly wrought cultural artefacts which seek to make English mean in highly selective ways and it argues that the textual construction (and imaging) of English parallels the processes of commodity promotion more generally"-- | ||
| 650 | 0 | |a English language | |
| 650 | 7 | |a Language arts | |
| 856 | 4 | 2 | |u https://www.loc.gov/catdir/enhancements/fy1609/2010042578-b.html |
| 856 | 4 | 2 | |u https://www.loc.gov/catdir/enhancements/fy1609/2010042578-d.html |
| 856 | 4 | 1 | |u https://www.loc.gov/catdir/enhancements/fy1609/2010042578-t.html |
| 942 | |c REF | ||
| 999 | |c 44141 |d 44141 | ||
| 952 | |0 0 |1 0 |4 0 |6 428_240000000000000_GRAT |7 0 |9 56102 |a KU |b KU |d 2015-07-05 |o 428.24 GRA-T |p EN15560 |y REF | ||