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The Construction of English : Culture, Consumerism and Promotion in the ELT Global Coursebook /
"This book takes the view that ELT global coursebooks, in addition to being curriculum artefacts, are also highly wrought cultural artefacts which seek to make English mean in highly selective ways and it argues that the textual construction (and imaging) of English parallels the processes of c...
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| Format: | Printed Book |
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Houndsmills, Basingstoke, Hampshire ; New York, NY :
Palgrave Macmillan,
2010.
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| Online Access: | https://www.loc.gov/catdir/enhancements/fy1609/2010042578-b.html https://www.loc.gov/catdir/enhancements/fy1609/2010042578-d.html https://www.loc.gov/catdir/enhancements/fy1609/2010042578-t.html |
| Summary: | "This book takes the view that ELT global coursebooks, in addition to being curriculum artefacts, are also highly wrought cultural artefacts which seek to make English mean in highly selective ways and it argues that the textual construction (and imaging) of English parallels the processes of commodity promotion more generally"-- |
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| Physical Description: | xi, 218 pages ; |
| ISBN: | 9780230222588 |