APA Edition Citation

Sumathi, S., & Saravanavel, P. (2013). Marketing research and consumer behaviour. Vikas Publishing House.

Chicago Edition Citation

Sumathi, S., and P. Saravanavel. Marketing Research and Consumer Behaviour. New Delhi: Vikas Publishing House, 2013.

MLA Edition Citation

Sumathi, S., and P. Saravanavel. Marketing Research and Consumer Behaviour. Vikas Publishing House, 2013.

Warning: These citations may not always be 100% accurate.