APA Edition Citation

Kotler, P., Keller, K. l., & Abraham Koshy. (2013). Marketing management (14th ed.). Pearson Education Asia.

Chicago Edition Citation

Kotler, Philip, Kevin lane Keller, and Abraham Koshy. Marketing Management. 14th ed. Delhi: Pearson Education Asia, 2013.

MLA Edition Citation

Kotler, Philip, et al. Marketing Management. 14th ed. Pearson Education Asia, 2013.