APA Edition Citation

Lovelock, C., Wirtz, J., & Jayanta Chatterjee. Services marketing: People,technology,strategy (7th.). Pearson.

Chicago Edition Citation

Lovelock, Christopher, Jochen Wirtz, and Jayanta Chatterjee. Services Marketing: People,technology,strategy. 7th. Delhi: Pearson.

MLA Edition Citation

Lovelock, Christopher, et al. Services Marketing: People,technology,strategy. 7th. Pearson.