Arun Kumar & Meenakshi, N. (2013). Marketing management (2nd ed.). Vikas Publishing House.
Chicago Edition CitationArun Kumar and N. Meenakshi. Marketing Management. 2nd ed. New Delhi: Vikas Publishing House, 2013.
MLA Edition CitationArun Kumar and N. Meenakshi. Marketing Management. 2nd ed. Vikas Publishing House, 2013.
Warning: These citations may not always be 100% accurate.