Hair, R. F., Bush, R. P., & Ortinau, D. J. Marketing research: Within a changing information environment (3rd.). McGrawHill.
Chicago Edition CitationHair, Robert F., Robert P. Bush, and David J. Ortinau. Marketing Research: Within a Changing Information Environment. 3rd. Boston: McGrawHill.
MLA Edition CitationHair, Robert F., et al. Marketing Research: Within a Changing Information Environment. 3rd. McGrawHill.
Warning: These citations may not always be 100% accurate.