Jobber, D., & Fahy, J. Foundations of marketing (2nd.). McGraw Hill.
Chicago Edition CitationJobber, David, and John Fahy. Foundations of Marketing. 2nd. London: McGraw Hill.
MLA Edition CitationJobber, David, and John Fahy. Foundations of Marketing. 2nd. McGraw Hill.
Warning: These citations may not always be 100% accurate.