Silver, L. (2013). Essentials of marketing management (3rd ed.). Routledge.
Chicago Edition CitationSilver, Lawrence. Essentials of Marketing Management. 3rd ed. New York: Routledge, 2013.
MLA Edition CitationSilver, Lawrence. Essentials of Marketing Management. 3rd ed. Routledge, 2013.
Warning: These citations may not always be 100% accurate.