APA Edition Citation

Kotabe, M., & Helsen, K. (2011). Global marketing management (5th ed.). Wiley-India.

Chicago Edition Citation

Kotabe, Masaski, and Kristiaan Helsen. Global Marketing Management. 5th ed. New Delhi: Wiley-India, 2011.

MLA Edition Citation

Kotabe, Masaski, and Kristiaan Helsen. Global Marketing Management. 5th ed. Wiley-India, 2011.

Warning: These citations may not always be 100% accurate.