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Integrated marketing communication in advertising and promotion
| Egile nagusia: | |
|---|---|
| Formatua: | Printed Book |
| Argitaratua: |
Andover:
Cengage Learning,
2012.
|
| Edizioa: | 8th ed.; |
| Gaiak: |
| LEADER | 00550cam a2200169ua 4500 | ||
|---|---|---|---|
| 020 | |a 978-81-315-1652-2 | ||
| 082 | |a 658.802 |b SHI-I | ||
| 100 | |a Shimp,Terence A. | ||
| 245 | |a Integrated marketing communication in advertising and promotion | ||
| 250 | |a 8th ed.; | ||
| 260 | |a Andover: |b Cengage Learning, |c 2012. | ||
| 300 | |a 666p. | ||
| 650 | |a Integrated marketing | ||
| 650 | |a Marketing communication | ||
| 942 | |c BK | ||
| 999 | |c 43426 |d 43426 | ||
| 952 | |0 0 |1 0 |4 0 |6 658_802000000000000_SHII |7 0 |9 55387 |a KU |b KU |d 2015-07-05 |l 0 |o 658.802 SHI-I |p MB05953 |r 2015-07-05 |y BK | ||