Integrated marketing communication in advertising and promotion

Antzeko izenburuak

• Integrated Marketing Communication in Advertising and Promotion
  nork: Terence A Shimp
  Argitaratua: (2012)
• Advertising, promotion, and other aspects of integrated marketing communications /
  nork: Shimp, Terence A.
  Argitaratua: (2013)
• Integrated advertising promotion and marketing communications
  nork: Baack, Donald
  Argitaratua: (2007)
• Promotion management and marketing communications
  nork: Shimp, Terence A.
  Argitaratua: (1986)
• Integrated marketing communication in advertising and promotion/
  nork: Shimp,Terence A.
  Argitaratua: (2010)