Shimp,Terence A. (2012). Integrated marketing communication in advertising and promotion (8th ed.). Cengage Learning.
Styl cytowania ChicagoShimp,Terence A. Integrated Marketing Communication in Advertising and Promotion. 8th ed. Andover: Cengage Learning, 2012.
Styl cytowania MLAShimp,Terence A. Integrated Marketing Communication in Advertising and Promotion. 8th ed. Cengage Learning, 2012.
Uwaga: Te cytaty mogą odróżniać się od wytycznej twojego fakultetu..