Citação norma APA

Shimp,Terence A. (2012). Integrated marketing communication in advertising and promotion (8th ed.). Cengage Learning.

Citação norma Chicago

Shimp,Terence A. Integrated Marketing Communication in Advertising and Promotion. 8th ed. Andover: Cengage Learning, 2012.

Citação norma MLA

Shimp,Terence A. Integrated Marketing Communication in Advertising and Promotion. 8th ed. Cengage Learning, 2012.

Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.