APA Edition Citation

Shimp,Terence A. (2012). Integrated marketing communication in advertising and promotion (8th ed.). Cengage Learning.

Chicago Edition Citation

Shimp,Terence A. Integrated Marketing Communication in Advertising and Promotion. 8th ed. Andover: Cengage Learning, 2012.

MLA Edition Citation

Shimp,Terence A. Integrated Marketing Communication in Advertising and Promotion. 8th ed. Cengage Learning, 2012.

Warning: These citations may not always be 100% accurate.