Brand Management: principles and practices/

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Xehetasun bibliografikoak
Egile nagusia: Kirti Dutta
Formatua: Printed Book
Argitaratua: New Delhi: Oxford University Press, 2012.
Gaiak:
Creating a Brand
Brand Equity
Brand Strategies
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Brand Management:Principles and Practices
nork Kirti Dutta
Argitaratua 2012
Testu osoa
Printed Book
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