Brand Management: principles and practices/

Ítems similars

• Strategic Brand Management : Building, Measuring, and Managing Brand Equity
  per: Keller, Kevin Lane
  Publicat: (2008)
• Brand Management : The Indian Context
  per: Moorthy, YLR
  Publicat: (2008)
• Strategic Brand Mananagement
  per: Elliott, Richard
  Publicat: (2007)
• New strategic brand management creating and sustaining brand equity long term
  per: Kapferer, Jean-Noel
  Publicat: (2009)
• Branding demystified plans to payoffs
  per: Verma, Harsh V.
  Publicat: (2010)