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Brand Management: principles and practices/

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Bibliografiske detaljer
Hovedforfatter:	Kirti Dutta
Format:	Printed Book
Udgivet:	New Delhi: Oxford University Press, 2012.
Fag:	Creating a Brand Brand Equity Brand Strategies

Lignende værker

Strategic Brand Management : Building, Measuring, and Managing Brand Equity
af: Keller, Kevin Lane
Udgivet: (2008)

Brand Management : The Indian Context
af: Moorthy, YLR
Udgivet: (2008)

Strategic Brand Mananagement
af: Elliott, Richard
Udgivet: (2007)

New strategic brand management creating and sustaining brand equity long term
af: Kapferer, Jean-Noel
Udgivet: (2009)

Branding demystified plans to payoffs
af: Verma, Harsh V.
Udgivet: (2010)

Brand Equity:An Indian Perspective
af: Sangeeta Trott Vinod V Sople
Udgivet: (2016)

Strategic Brand Management
af: Kevin Lane Keller
Udgivet: (2011)

Brand Management: The Indian context
af: Moorthi, Y.L.R
Udgivet: (2003)

The new Strategic brand management : creating and sustaining brand equity long term
af: Jean-Noel Kapferer
Udgivet: (1992)

Brand mangement : principles and practices
af: Dutta, Kirti
Udgivet: (2012)

Brand mangement : principles and practices
af: Dutta, Kirti
Udgivet: (2013)

Brand Society How Brands Transform Management and Lifestyle
af: Martin Kornberger
Udgivet: (2010)

Creating passion brands: getting to the heart of branding
af: Helen edwards, et al.
Udgivet: (2005)

Influence of Brand Equity on the Purchase Intention towards Domestic and Foreign Brands of Cosmetics
af: Smisha K

Brand Management:Principles and Practices
af: Kirti Dutta
Udgivet: (2012)

Behind powerful brands from strategy to campaign
af: Jones, John Philip
Udgivet: (2000)

Effects of sale promotion on consumer based brand equity (Thesis)
af: Siby Zacharias
Udgivet: (2011)

Brand management : Principles and Practices /
af: Dutta, Kirti
Udgivet: (2012)

Brand management the Indian contest
af: Moorthi, Y.L.R
Udgivet: (2010)

Brand management the Indian contest
af: Moorthi, Y.L.R
Udgivet: (2003)

Strategic brand management
af: Keller,Kevin Lane
Udgivet: (2013)

27 Brand practices
af: Kapoor, Jagdeep
Udgivet: (2004)

Strategies for Brand Management
Udgivet: (2008)

Right side up: building brands in the age of the organised consumer
af: Mitchel, Alan
Udgivet: (2003)

Brand Management The Indian Context
af: Moorthi,Y L R
Udgivet: (2010)

Managing Indian brands
af: Ramesh Kumar, S.
Udgivet: (2002)

Brand management /
af: Jaya Sharma, .
Udgivet: (2009)

Branding A practical guide to planning your strategy /
af: Randall, Geoffrey
Udgivet: (2004)

Brand management : co-creating meaningful brands /
af: Beverland, Michael
Udgivet: (2018)

Brand valuation: concepts and applications
af: Kambhammettu, Shyam Sunder
Udgivet: (2005)

Brands in the Balance
af: Drawbaugh, Kevin
Udgivet: (2001)

Brand management
af: Malviya, Subhash
Udgivet: (2007)

Brand immortality /
af: Pringle, Hamish .
Udgivet: (2008)

Case Studies on Brand Management
Udgivet: (2007)

Total Brand Management: An Introduction
af: Braj Mohan, Chaturvedi
Udgivet: (2004)

Brand Vision to Brand Evalution; Strategic Process of Growing and Strengthening brands
af: Chernatony,Leslie de
Udgivet: (2009)

Managing modern brands : Cult theory and psychology /
af: Mareen Thomas Cherian
Udgivet: (2017)

Brought to life by 11 experts who do brand new brand thinking /
af: Baskin, Merry
Udgivet: (2004)

Brand Equity Measurment :Concepts and Applications
Udgivet: (2007)

Fashion brands: branding style from Armani to Zara /
af: Tungate, Mark .
Udgivet: (2009)