Brand Management: principles and practices/

समान संसाधन

• Strategic Brand Management : Building, Measuring, and Managing Brand Equity
  द्वारा: Keller, Kevin Lane
  प्रकाशित: (2008)
• Brand Management : The Indian Context
  द्वारा: Moorthy, YLR
  प्रकाशित: (2008)
• Strategic Brand Mananagement
  द्वारा: Elliott, Richard
  प्रकाशित: (2007)
• New strategic brand management creating and sustaining brand equity long term
  द्वारा: Kapferer, Jean-Noel
  प्रकाशित: (2009)
• Branding demystified plans to payoffs
  द्वारा: Verma, Harsh V.
  प्रकाशित: (2010)