Brand Management: principles and practices/

Podobne zapisy

• Strategic Brand Management : Building, Measuring, and Managing Brand Equity
  od: Keller, Kevin Lane
  Wydane: (2008)
• Brand Management : The Indian Context
  od: Moorthy, YLR
  Wydane: (2008)
• Strategic Brand Mananagement
  od: Elliott, Richard
  Wydane: (2007)
• New strategic brand management creating and sustaining brand equity long term
  od: Kapferer, Jean-Noel
  Wydane: (2009)
• Branding demystified plans to payoffs
  od: Verma, Harsh V.
  Wydane: (2010)