Boyd, H. W., Westfall,Ralph, & Stasch,Stanley F. (2012). Marketing research (7th ed.). AITBSPublishers.
Chicago Edition CitationBoyd, Harper W., Westfall,Ralph, and Stasch,Stanley F. Marketing Research. 7th ed. Delhi: AITBSPublishers, 2012.
MLA Edition CitationBoyd, Harper W., et al. Marketing Research. 7th ed. AITBSPublishers, 2012.
Warning: These citations may not always be 100% accurate.