APA Edition Citation

Srinivasan R. (2012). Services marketing: The Indian context. PHI Learning Pvt. Ltd.

Chicago Edition Citation

Srinivasan R. Services Marketing: The Indian Context. New Delhi: PHI Learning Pvt. Ltd, 2012.

MLA Edition Citation

Srinivasan R. Services Marketing: The Indian Context. PHI Learning Pvt. Ltd, 2012.