APA Edition Citation

Prahalad, C. K. (2010). Fortune at the bottom of the pyramid (Revised and updated 5th anniversary ed.). Wharton School Pub..

Chicago Edition Citation

Prahalad, C. K. Fortune at the Bottom of the Pyramid. Revised and updated 5th anniversary ed. Upper Saddle River, N.J.: Wharton School Pub., 2010.

MLA Edition Citation

Prahalad, C. K. Fortune at the Bottom of the Pyramid. Revised and updated 5th anniversary ed. Wharton School Pub., 2010.