Kotler, P., Keller,Kevin Lane, Koshy,Abraham, & Jha,Mithileshw. (2013). Marketing management (14th ed.). Pearson.
Chicago Edition CitationKotler, Philip,etal, Keller,Kevin Lane, Koshy,Abraham, and Jha,Mithileshw. Marketing Management. 14th ed. Delhi: Pearson, 2013.
MLA Edition CitationKotler, Philip,etal, et al. Marketing Management. 14th ed. Pearson, 2013.
Warning: These citations may not always be 100% accurate.