APA Edition Citation

Kerin,Roger A, Hartley,Steven D, & Rudelius,William. (2004). Marketing: Th ecore. McGraw Hill.

Chicago Edition Citation

Kerin,Roger A, Hartley,Steven D, and Rudelius,William. Marketing: Th Ecore. Boston: McGraw Hill, 2004.

MLA Edition Citation

Kerin,Roger A, et al. Marketing: Th Ecore. McGraw Hill, 2004.

Warning: These citations may not always be 100% accurate.