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| LEADER |
00686cam a2200181ua 4500 |
| 001 |
19534 |
| 008 |
140107n ii |||gr||||Z||||||eng |
| 020 |
|
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|a 978--81-89547-42-9
|
| 082 |
|
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|a 659.1
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| 100 |
|
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|a Mittal, Arun.
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| 245 |
|
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|a Advertising and Sales Promotion :
|b (Integrated Marketing Communication) /
|c Arun Mittal .
|h Textual Documents
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| 260 |
|
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|a Delhi:
|b Wisdom Publications.
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| 300 |
|
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|a 536p.
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| 650 |
|
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|a Consumer Behaviour
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| 650 |
|
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|a Types and Techniques of Sales Promotion
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| 650 |
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|a Global Advertising and E-Advertising
|
| 999 |
|
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|c 42726
|d 42726
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 659_100000000000000
|7 0
|9 54687
|a KU
|b KU
|d 2015-07-05
|l 4
|m 0
|o 659.1
|p MB06085
|r 2018-07-30
|s 2018-07-27
|w 2015-07-05
|y BK
|