APA Edition Citation

Mathur, U. C. (2008). Rural marketing: Text and cases (1st.). Excel Books.

Chicago Edition Citation

Mathur, U C. Rural Marketing: Text and Cases. 1st. New Delhi: Excel Books, 2008.

MLA Edition Citation

Mathur, U C. Rural Marketing: Text and Cases. 1st. Excel Books, 2008.

Warning: These citations may not always be 100% accurate.