APA Edition Citation

Czinkota,Michael R, & Kotabe, M. . .. (1998). Marketing management. Cengage Learning.

Chicago Edition Citation

Czinkota,Michael R, and Masaaki Kotabe. Marketing Management. Australia: Cengage Learning, 1998.

MLA Edition Citation

Czinkota,Michael R, and Masaaki Kotabe. Marketing Management. Cengage Learning, 1998.

Warning: These citations may not always be 100% accurate.