Strategic brand management: building measures and managing brand equity /

Antzeko izenburuak

• Strategic brand management: Building, measuring and managing brand equity
  nork: Keller, kevin Lane
  Argitaratua: (2003)
• Strategic brand management: Building, measuring, and managing brand equity
  nork: Keller, Kevin Lane
  Argitaratua: (2004)
• Strategic brand management: building measures and managing brand equity /
  nork: Keller, Kevin Lane .
  Argitaratua: (2003)
• Strategic Brand Management : building, measuring and managing brand equity
  nork: Kevin Lane Keller
  Argitaratua: (2003)
• Strategic Brand Management : Building, Measuring, and Managing Brand Equity
  nork: Keller, Kevin Lane
  Argitaratua: (2008)