APA Edition Citation

Keller, K. L., Parameswaran, M. G. . .., & Issac Jacob, . . .. (2011). Strategic brand management: Building measures and managing brand equity (3rd.). Pearson.

Chicago Edition Citation

Keller, Kevin Lane, M G. Parameswaran, and Issac Jacob. Strategic Brand Management: Building Measures and Managing Brand Equity. 3rd. Delhi: Pearson, 2011.

MLA Edition Citation

Keller, Kevin Lane, et al. Strategic Brand Management: Building Measures and Managing Brand Equity. 3rd. Pearson, 2011.